π’ Comprehensive FBO Operations
π Marketing & Management Focus
π University-Level Textbook
FBO Management (Hardcover)
FBO Management (Hardcover) by Dr. C. Daniel Prather is an industry-leading textbook covering all critical aspects of fixed-base operator (FBO) business, operations, and marketing. It offers university-level students and aviation professionals practical tools and knowledge for managing FBOs in todayβs competitive environment, including line service, aircraft maintenance, flight operations, sales, customer service, and more.
Key Highlights:
- π Comprehensive Content: From history and industry scope to FBO operations, marketing strategies, financial planning, and human resources.
- π οΈ Operational Focus: Line service safety, aircraft maintenance, flight operations, aircraft sales, and charter services.
- π Marketing & Management: Sales promotion, market research, risk management, and business acquisition strategies.
- π Educational Tools: Includes key term definitions, review questions, real-world scenarios, and case studies for applied learning.
- π¨βπ« Expert Author: Dr. Prather brings decades of experience as an airport manager, educator, and aviation consultant.
This essential resource prepares future and current FBO managers to operate safely, efficiently, and profitably in a dynamic aviation market.
Ideal for aviation management students and industry professionals, FBO Management (Hardcover) delivers the knowledge and skills necessary to succeed in the fixed-base operator business.
ASA Code: FBO-MGT β’ Format: Hardcover β’ ISBN: 978-1-61954-###-#
Advance your FBO career with ASAβs trusted management resource.